By Jingo Copywriting Portfolio | Show and Tell

Remember ‘Show and Tell’ at school? Well, if we were still going this is what we’d be showing.

Our copywriting portfolio showcases the many different types of work we do, from business naming, taglines and brand biographies, to entire websites.

If you like what you see here, imagine what we can do for your brand!

Our Clients

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Donnacha Reidy engaged us to come up with the perfect business name for the old Byrneleigh Hotel – Nedlands. He wanted the name to match the fresh, clean and modern establishment that it would later be revamped into. We offered him a stellar shortlist, based on the specifics of the brief, but he eventually went with “The Resident”. A great result all round.

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Business Naming

The Resident Bar – Nedlands

Tanya Blewitt got in touch with us from NSW to help out with their direct mail marketing and flyer copy. It was at a time when they were branching out to simply be “Blewitt Properties”. Leaving a franchise to start up your own venture requires special sensitivity with the copy, while still getting the message across. We were able to walk that line, ensuring their existing clients and property managers understood that they were still exactly the same people, the same business, offering the same service – just with a brand new name!

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Flyer and Sales Letters

One Agency Blewitt Properties NSW

Butler Settineri Tax Accountants in Subiaco WA are ongoing clients’ of By Jingo Copywriting. They’ve engaged us to help with company Newsletters, website updates, and Advertorials. We’ve developed a good rapport with Butler Settineri and are always able to work to their brief in a smooth and timely manner.

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Newsletters

Butler Settineri Tax Accountants

Bronwyn from Kingswim, contacted us to create a Vision and Mission statement in keeping with the existing tone of voice on the website and other marketing collateral. With swim schools across QLD, NSW, ACT and VIC – totaling over 1 million swimming lessons each year, it was important to write a Vision & Mission that did the scope of their national reach justice. We managed to nail their brand personality, described as unflappable, knowing and cheerful.

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Vision and Mission Statements

Kingswim – Eastern States

Media on Mars (Fremantle Web Design and Graphic Design) and Dr Michael Patton & Dr Richard Austerberry asked us to do the copywriting for their website and promotional material. They wanted the tone to be conversational, accessible and approachable, while still retaining a ‘local’ and neighbourly vibe. Check out the finished product!

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Tagline and Website

Night Doctor

Media on Mars (Fremantle Web Design and Graphic Design) and Adam Pengelly (Associate Principal and Head of Innovation and Learning) approached us to do the copywriting for a mammoth 58 page website for Shenton College. To date, it’s the biggest project that we’ve ever worked on, but one of the most rewarding. Adam’s passion and dedication shown throughout the 3 months we worked on it is truly inspiring.

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Website

Shenton College

Lisa Buckingham of ChoiceOne contacted us to write website copy that was clear, concise, engaging and appealing to their target market (employers & candidates) during their re-brand. The results speak for themselves.

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Website

ChoiceOne Recruitment Agency

Jacquie Baker from Gone Creative asked us to get on-board to write SEO friendly website content, SEO blog posts and Facebook updates for Phase3 – a top-notch swimming pool and landscaping company. We jumped at the opportunity and are proud of the results. Our only regret? Being poor creatives who can’t get Phase3 to do our own garden. One day!

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Facebook Management, SEO Blog Posts and SEO Website Copy

Phase3 Landscaping and Construction

Edge Visionary living, along with Award Winning Hillam Architects, wanted us to create some website copy and a brand book, for the beautiful and luxurious South Perth Apartment complex — Lumiere. The tone was to be opulent, sophisticated, high-end, and appealing to the target marke

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Brand Book and Website

Hillam Architects – Lumiere South Perth Apartments

Daragh Grier of Wild Bakery — Fremantle, engaged us to do some embryonic ‘brand strategy’ (i.e. business naming and conceptual copy) before he opened Baker St, Cottesloe. Daragh and Claire McGowan, of Detail Marketing, wanted website copy that would position his bakery appropriately for the Cottesloe Market, while still maintaining the warm, friendly, ‘good food’ vibe of Wild. This little sample shows that it’s possible to be posh and personable all at the same time.

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Business Naming, Flyer and Website

Baker Street Cottesloe

Designer Rikki Clarke, of Creative Spaces, contacted us to create the creative content for their new website. She wanted the information to be clear, concise, SEO friendly and easy for anyone to understand. Overall, she wanted a good user experience.

We also ended up creating their tagline and writing several submissions for prestigious awards (which they have all won!)

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Award Submissions, Taglines and Website

Creative Spaces

Pauline McLaughlin of Rock Paper Scissors approached us to write a full page advert/media release for The Herald, in order to promote her super stylish salon. Pauline specialises in cutting and styling and has traveled and worked around the world as an international educator and artistic director with some of the biggest names in hairdressing, including Trevor Sorbie OBE. She has previously owned a highly successful salon in London, and has worked on big fashion shows locally and internationally. You may have even seen her work in movies such as Bran Nue Dae, starring Geoffrey Rush.

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Brand Bio, Media Release and Tagline

Rock Paper Scissors Hair Salon

Linkletters Graphic Design approached us to help with the wording for the ‘Perth Symphony Orchestra’ Rebrand. They wanted something that had the ability to reach and engage younger audiences – with their contemporary performances – without losing the culture, sophistication and heritage of the Symphony experience. The result was a fun, exciting, and spectacular concept.

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Brand Bio and Tagline

Perth Symphony Orchestra

The lovely ladies of Studio Bomba (Angela Mitchell and Leah Dent) asked us to write some copy for their alternative bridal fair — First Comes Love — a sweet and sassy fair for folks planning pledges and parties.

Leah Dent is an incredibly cool copywriting cat herself, so they were some pretty big shoes to fill. Tom managed to successfully wear her shoes and seamlessly adopt the distinct writing style Leah had been using in their previous communication. They couldn’t have been more pleased.

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Blog Posts and Media Release

Studio Bomba: First Comes Love Bridal Fair

After we worked on the ‘fSpace’ website, Sabine — who is the co-creator of that Freo enterprise — was so chuffed, that she got us to work on her photography site.  Sabine has worked with some big and reputable clients, such as Red Bull and Top Gear, but she wanted to have an understated tone of voice in her bio. We’re happy to say, we managed to strike the balance between her total dedication and her delightful humility.

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Personal Bio and Website

Sabine Albers

Tanya wanted a creative manifesto that summed up her beloved ‘tickle,’ without sounding like a lot of the other cookie-cutter brand descriptions that are out there. We created something original, poetic and rhythmic, without compromising what ‘tickle the imagination’ is all about. Tanya was very happy with the result and ended up using it as the intro to ‘tickle’s’ 2014 media kit.

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Manifesto

Tickle the Imagination Magazine

Karen Ford heads-up Designlincd, a high-end retail, commercial and residential design and management studio based in North Fremantle, Western Austrlia. The brand voice had to be conversational and formal, with a little bit of verve to boot. Check out a snippet here.

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Brand Book and Website

Designlincd

Amy wanted a brand bio and tagline that encompassed the essence of what ‘Kookery’ is all about. The main themes that jumped out from the brief (and her products) were quirkiness and an appreciation for daily rituals. We’re very honoured that as Amy grows her brand — our words go along for the ride.

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Brand Bio and Tagline

Kookery

fSpace is a shared office space in Fremantle, WA. The brief was to talk-up the benefits of working in a co-working space as opposed to working from home, with all the distractions. Given that these benefits are numerous, we had heaps of ideas to put forward. The witty and informative tone of the copy is spot-on for the fSpace initiative.

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Flyer and Website

fSpace

We’ve been helping our good chum Katie Zanich with her copy since she started her business, ‘Leo and Spargo’, back in 2012. We maintain that it’s some of our most creative work.  The style of writing is clever, concise, funny, masculine and consistent in tone with the Leo and Spargo brand identity.

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Brand Bio, Product Descriptions, Tagline and Website

Leo and Spargo

‘Happy as Larry’ is a playful brand, which is full of colour and creativity. Amy gave us permission to go all-out with ‘imagination’ and ‘whimsical’ being the central themes. Each word is bursting with personality and purpose, making adults and children alike a part of the Larry story. The tagline we came up with has also formed an integral part of her branding.

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Brand Bio, Personal Bio and Tagline

Happy As Larry

‘Delish Ice’ is the whole package: great tasting pops and a rockin, ‘frockin’ attitude. The brief was to get the vintage vibes that accompany the ‘Delish Ice’ pop experience, and put that across in writing. Katie Earl not only took on the style of writing that we created for her brand, but has modelled it in all her communication since.

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Proposal Letters, Sales Letters, Tagline and Website

Delish Ice

Sarah Abault, from the superb ‘Marie Antoinette Café Glacier’ wanted a brand bio and tagline that was loud and bold, in order to attract a broader customer base. Having Marie Antoinette as the central figure of the brand, made the solution obvious. Themes to draw on such as:  “The French Revolution” and “Louis the XVI”, made for the perfect recipe of ideas. Have a look at what they went with in the end.

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Brand Bio and Tagline

Marie Antoinette Café Glacier