‘Happy as Larry’ is a playful brand, which is full of colour and creativity. Amy gave us permission to go all-out with ‘imagination’ and ‘whimsical’ being the central themes. Each word is bursting with personality and purpose, making adults and children alike a part of the Larry story. The tagline we came up with has also formed an integral part of her branding.
Sample - Brand Bio and Tagline
Imagination Come Home
At Happy as Larry we’re dream weavers, child delighters and imagination merchants. Our goal is simple — to make products that are beautiful, magical and made to last. Some children think that our rugs are made by Elves, who stitch together rainbows, but the truth is just as magical. They are handmade by women in Nepal, whose ancestors have been making felt since prehistoric times. All of our goods are safe and have been playfully tested on children. Happy as Larry sources only the best quality wool from New Zealand, for a superior look and feel. We make our products this way so that your kids’ kids will love them!