The Low-Down on Business Naming

Published: 2nd November 2018

Did you know that business naming is BY FAR the most difficult (and complex) service we offer? By the time the client comes to us, they have typically tried to come up with their own business name but haven’t found the right one. We approach it with fresh eyes, experience and a good understanding of.

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Copy for the Mob | WTF Has This Got To Do With Anything?

Published: 23rd June 2017

If you’re wondering about the title, hopefully it will become clearer later on. Part of our comprehensive briefing process is to ask our clients what kind of copy they already like. While this question may seem trivial, it is in fact one of the most important questions a content creator can ever ask. But why.

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What to Expect From Your Copywriter

Published: 15th March 2017

What You Should and Shouldn’t Expect From Your Copywriter Like in all relationships, whether personal or professional, it’s important to respect the boundaries that protect that relationship. We’ve compiled this very straightforward list to help clarify what you should and shouldn’t expect from your creative copywriter. If you’ve engaged a copywriter who doesn’t work this.

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What Your Copywriter Means When They Say ‘Tone Of Voice’

Published: 2nd March 2017

People in marketing bandy about the words ‘tone of voice’ (TOV) a lot. But after having a chat with a potential client earlier in the week, and realising how little she understood about tone of voice, we thought it was time to write a blog post about it. It’s been ages since we’ve written a.

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