I love our brief. It helps us get into our clients’ heads without having to resort to mind reading. The best thing about it is how good it is at gleaning information. The whole document builds bit by bit until it leaves us with a complete picture of what our clients are after. But there.
When we started By Jingo, we were quite clear about what we didn’t want to do, and that is to deploy smarmy, manipulative, hard-sell tactics, or to flog stuff to people who couldn’t afford it and had no use for it. This meant no writing brochures designed to prey on the infirm and the elderly,.
Did you know that business naming is BY FAR the most difficult (and complex) service we offer? By the time the client comes to us, they have typically tried to come up with their own business name but haven’t found the right one. We approach it with fresh eyes, experience and a good understanding of.
If you’re wondering about the title, hopefully it will become clearer later on. Part of our comprehensive briefing process is to ask our clients what kind of copy they already like. While this question may seem trivial, it is in fact one of the most important questions a content creator can ever ask. But why.