What Your Copywriter Means When They Say ‘Tone Of Voice’

Published: 2nd March 2017

People in marketing bandy about the words ‘tone of voice’ (TOV) a lot. But after having a chat with a potential client earlier in the week, and realising how little she understood about tone of voice, we thought it was time to write a blog post about it. It’s been ages since we’ve written a.

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How To Stay Inspired As A Freelance Copywriter

Published: 6th July 2016

This might come as something of a shock to you, but a lot of marketing copy is downright boring. The problem is, if you start feeling uninspired it doesn’t take long before it starts impacting your copy and your work starts to develop a robotic style. So how do you stay fresh and creative as.

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What We Wish Someone Had Told Us

Published: 16th May 2016

It’s been a few years since we started operating as newbie copywriters. When we first got going we had so many questions. There were so many unknowns, so many uncertainties. We wished someone, an expert copywriter, could’ve helped us, and shown us the ropes a little. We desperately wanted to be mentored. In fact, we.

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The Pitfalls of Plagiarism

Published: 17th March 2016

A guide to being a pioneer and not a parrot. Plagiarism is the “wrongful appropriation” and “stealing and publication” of another author’s “language, thoughts, ideas, or expressions” and the representation of them as one’s own original work. The idea remains problematic with unclear definitions and unclear rules.” Many moons ago, before Tom was a creative copywriter,.

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