The Pitfalls of Plagiarism

Published: 17th March 2016

A guide to being a pioneer and not a parrot. Plagiarism is the “wrongful appropriation” and “stealing and publication” of another author’s “language, thoughts, ideas, or expressions” and the representation of them as one’s own original work. The idea remains problematic with unclear definitions and unclear rules.” Many moons ago, before Tom was a creative copywriter,.

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Six Things That Make Your Content Creator Want To Choke On A Pepita!

Published: 31st January 2016

I’ve got some copy I wrote myself, it just needs a bit of a tidy up.  Most clients say this as a way of keeping their costs down, and they make it sound like all you’ll be doing is sticking in a few commas and maybe fixing some grammatical boo boos. In theory, it sounds.

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By Jingo: Reflections and Resolutions

Published: 23rd December 2015

Just as most of us will do a bit of a ‘personal inventory’ around yuletide and take stock of our personal health & fitness, finances and relationships, etc. It’s also a good time for businesses to do an internal stock-take and use the time to re-evaluate their position and see how things have been operating,.

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How To Get The Best Out Of Your Creative Copywriter.

Published: 2nd December 2015

A Business Coach’s Guide. Words By Mira Rao Audacious Enterprise: Consulting/Business Services The importance of good business copy is undeniable. Often, the moment someone scans your website, thumbs through a brochure or reads one of your blog posts is the moment they make a decision about your business. Think of it like a courtship.  You really need.

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